Comments on: Is Yellow Tail a “gateway” wine? http://www.drvino.com/2008/09/25/is-yellow-tail-a-gateway-wine/ wine talk that goes down easy Thu, 09 Feb 2012 04:49:00 +0000 hourly 1 http://wordpress.org/?v= By: paul http://www.drvino.com/2008/09/25/is-yellow-tail-a-gateway-wine/#comment-341119 paul Mon, 18 Apr 2011 19:16:26 +0000 http://www.drvino.com/?p=2215#comment-341119 Nitwit!!!!!!!!!!!! Nitwit!!!!!!!!!!!!

]]> By: paul http://www.drvino.com/2008/09/25/is-yellow-tail-a-gateway-wine/#comment-341118 paul Mon, 18 Apr 2011 19:16:02 +0000 http://www.drvino.com/?p=2215#comment-341118 nitwit nitwit

]]> By: Norm http://www.drvino.com/2008/09/25/is-yellow-tail-a-gateway-wine/#comment-341110 Norm Mon, 18 Apr 2011 15:19:05 +0000 http://www.drvino.com/?p=2215#comment-341110 The wine snobs are kidding themselves. I have had 200.00 a bottles wine and quite a bit in the 60.00 range. I would have to say a very large percentage were inferior to the Yellow Tail [un-drinkably dry, chemical tasting]. I still buy the recommendations of my local wine merchant occasionally, but mostly because I like to support my local businesses in my small town. It seems like I have a couple of cases of YT around and go out and buy something better for a special occasion to be disappointed. Also, blind taste tests come to the conclusion that you are kidding yourself over and over and over again. The wine snobs are kidding themselves. I have had 200.00 a bottles wine and quite a bit in the 60.00 range. I would have to say a very large percentage were inferior to the Yellow Tail [un-drinkably dry, chemical tasting]. I still buy the recommendations of my local wine merchant occasionally, but mostly because I like to support my local businesses in my small town. It seems like I have a couple of cases of YT around and go out and buy something better for a special occasion to be disappointed. Also, blind taste tests come to the conclusion that you are kidding yourself over and over and over again.

]]> By: paul http://www.drvino.com/2008/09/25/is-yellow-tail-a-gateway-wine/#comment-336419 paul Thu, 03 Feb 2011 21:44:53 +0000 http://www.drvino.com/?p=2215#comment-336419 Fool !!!!!!!!!!!!! Fool !!!!!!!!!!!!!

]]> By: Bill http://www.drvino.com/2008/09/25/is-yellow-tail-a-gateway-wine/#comment-336400 Bill Thu, 03 Feb 2011 18:38:39 +0000 http://www.drvino.com/?p=2215#comment-336400 I think that drinkers of Yellow Tail are just not snobs like typical wine drinkers. I think that drinkers of Yellow Tail are just not snobs like typical wine drinkers.

]]> By: Josh http://www.drvino.com/2008/09/25/is-yellow-tail-a-gateway-wine/#comment-209013 Josh Fri, 06 Mar 2009 01:15:13 +0000 http://www.drvino.com/?p=2215#comment-209013 I have had Yellowtail Chardonnay and would say that it is okay. I'm new to wine and don't have a lot to compare it to yet. But the pinot noir I'm drinking now is much better than the Yellowtail. I have had Yellowtail Chardonnay and would say that it is okay. I’m new to wine and don’t have a lot to compare it to yet. But the pinot noir I’m drinking now is much better than the Yellowtail.

]]> By: Awesumr http://www.drvino.com/2008/09/25/is-yellow-tail-a-gateway-wine/#comment-182305 Awesumr Mon, 12 Jan 2009 00:30:54 +0000 http://www.drvino.com/?p=2215#comment-182305 I am drinking yellowtail right now and I firmly believe that I will branch out to "better" wine... that being said i look forward to my wine drinking future! I am drinking yellowtail right now and I firmly believe that I will branch out to “better” wine…
that being said i look forward to my wine drinking future!

]]> By: Rachel http://www.drvino.com/2008/09/25/is-yellow-tail-a-gateway-wine/#comment-178174 Rachel Fri, 02 Jan 2009 22:10:32 +0000 http://www.drvino.com/?p=2215#comment-178174 I agree with you. I was not a wine drinker, I started with Yellowtail and then discovered some better wines in under $10. I love Friday Monkey wine from Australia. So just to give you an exmaple....I tested the 'wine' with a generic brand but all I drink now is Friday Monkey which is estate grown. I agree with you. I was not a wine drinker, I started with Yellowtail and then discovered some better wines in under $10. I love Friday Monkey wine from Australia. So just to give you an exmaple….I tested the ‘wine’ with a generic brand but all I drink now is Friday Monkey which is estate grown.

]]> By: Appellation Beer: Beer From a Good Home » Blog Archive » Monday musing: Hands on still matters in brewing http://www.drvino.com/2008/09/25/is-yellow-tail-a-gateway-wine/#comment-151630 Appellation Beer: Beer From a Good Home » Blog Archive » Monday musing: Hands on still matters in brewing Thu, 02 Oct 2008 15:15:15 +0000 http://www.drvino.com/?p=2215#comment-151630 [...] - Sorry to make it two wine links, but this one (and the comments) just made me giggle: Is Yellow Tail a “gateway” wine? [...] [...] – Sorry to make it two wine links, but this one (and the comments) just made me giggle: Is Yellow Tail a “gateway” wine? [...]

]]> By: Kathy Sullivan http://www.drvino.com/2008/09/25/is-yellow-tail-a-gateway-wine/#comment-150305 Kathy Sullivan Mon, 29 Sep 2008 17:51:57 +0000 http://www.drvino.com/?p=2215#comment-150305 I have had Yellow Tail a couple of times, prior to starting our Wine Trail Traveler website. I enjoyed them for what they were, nice, drinkable and inexpensive. However, as I spend a considerable amount of time visiting and writing about tasting rooms in many areas, I have discovered that there are many wines available in people's "backyards". When visiting Virginia, I stopped at a grocery store and decided to check out their wines. Yellow Tail was on sale for $5 a bottle. It just doesn't make sense. It is almost impossible to create a good wine in the U.S. for $5. By the time you add the bottle, cork, vineyard establishment and work, winery costs what price do you come up with? Not only that, but transportation needs to accounted for. Price is not the only factor but the carbon footprint from overseas would be much higher than wine in your own backyard. It's not that I don't believe we should buy wine from other countries but I believe that we should discover the wines in our local areas. I've been known to purchase Sangiovese from Italy at a local wine store. Or perhaps you may want to purchase Champagne from France, but we have some excellent sparkling wines in this country. Let's support environmental concerns and our economy by supporting our local wineries. Whatever wine you begin drinking, if you enjoy it, it may be a "gateway" to exploring the other types of wines available. Cheers! Kathy www.winetrailtraveler.com I have had Yellow Tail a couple of times, prior to starting our Wine Trail Traveler website. I enjoyed them for what they were, nice, drinkable and inexpensive.

However, as I spend a considerable amount of time visiting and writing about tasting rooms in many areas, I have discovered that there are many wines available in people’s “backyards”.

When visiting Virginia, I stopped at a grocery store and decided to check out their wines. Yellow Tail was on sale for $5 a bottle. It just doesn’t make sense. It is almost impossible to create a good wine in the U.S. for $5. By the time you add the bottle, cork, vineyard establishment and work, winery costs what price do you come up with?
Not only that, but transportation needs to accounted for. Price is not the only factor but the carbon footprint from overseas would be much higher than wine in your own backyard.

It’s not that I don’t believe we should buy wine from other countries but I believe that we should discover the wines in our local areas. I’ve been known to purchase Sangiovese from Italy at a local wine store. Or perhaps you may want to purchase Champagne from France, but we have some excellent sparkling wines in this country. Let’s support environmental concerns and our economy by supporting our local wineries.

Whatever wine you begin drinking, if you enjoy it, it may be a “gateway” to exploring the other types of wines available.

Cheers!
Kathy
http://www.winetrailtraveler.com

]]> By: Paul http://www.drvino.com/2008/09/25/is-yellow-tail-a-gateway-wine/#comment-149808 Paul Sun, 28 Sep 2008 15:58:36 +0000 http://www.drvino.com/?p=2215#comment-149808 While ,getting people to drink wine is great the fact of the matter is that most never move on. Yellow Tail is more of a bridge burner than a gateway, by this I mean the public will go backwards because of price and over look better wines or wines that donot have millions behine them. As part of the wine trade I see this allthe time, sad but true as it is. While ,getting people to drink wine is great the fact of the matter is that most never move on. Yellow Tail is more of a bridge burner than a gateway, by this I mean the public will go backwards because of price and over look better wines or wines that donot have millions behine them. As part of the wine trade I see this allthe time, sad but true as it is.

]]> By: Christianne http://www.drvino.com/2008/09/25/is-yellow-tail-a-gateway-wine/#comment-149804 Christianne Sun, 28 Sep 2008 15:40:42 +0000 http://www.drvino.com/?p=2215#comment-149804 I would say it is absolutely a "starter" wine for many for all the reasons stated above. I believe that the state of the economy currently will keep some newbies temporarily halted in their journey and some people who may have experimented further will probably come back. Perhaps one should look at it as a "safe haven" wine for many. With fewer dollars to risk on trying something new, that may not be enjoyable, people will opt for the safe bet from year to year - the wine they know. I would say it is absolutely a “starter” wine for many for all the reasons stated above. I believe that the state of the economy currently will keep some newbies temporarily halted in their journey and some people who may have experimented further will probably come back. Perhaps one should look at it as a “safe haven” wine for many. With fewer dollars to risk on trying something new, that may not be enjoyable, people will opt for the safe bet from year to year – the wine they know.

]]> By: garry clark http://www.drvino.com/2008/09/25/is-yellow-tail-a-gateway-wine/#comment-149241 garry clark Sat, 27 Sep 2008 16:34:08 +0000 http://www.drvino.com/?p=2215#comment-149241 I think it would be fair to say that for some people it will indeed be a gateway wine. As their tastes develop and curiousity takes hold they will graduate on to discover other, potentially more expensive, geographically specific wines. But then many people will not, they are quite content to chug their way through bottles of yellowtail as it is fairly inexpensive and ultimately consistent. In the UK we have noticed a change in the way aussie wines are now percieved and indeed marketed. As part of their 25 year plan, the first stage of that plan was to get consumers to realise that australia makes wine. This meant flooding the market with generic branded wines, that come from geographically unspecific areas -ie south eastern australia - the equivalent of making a wine from the west coast of america. Now the second stage is to promote wines from more specific regions - ie Victoria, Tasmania, South Australia - still huge territories, but now starting to intoduce the idea of a more specific state that makes wine. The following stage will be taking that level one closer - ie Barossa, Margaret River, Clare Valley etc. I think it would be fair to say that for some people it will indeed be a gateway wine. As their tastes develop and curiousity takes hold they will graduate on to discover other, potentially more expensive, geographically specific wines. But then many people will not, they are quite content to chug their way through bottles of yellowtail as it is fairly inexpensive and ultimately consistent.
In the UK we have noticed a change in the way aussie wines are now percieved and indeed marketed. As part of their 25 year plan, the first stage of that plan was to get consumers to realise that australia makes wine. This meant flooding the market with generic branded wines, that come from geographically unspecific areas -ie south eastern australia – the equivalent of making a wine from the west coast of america. Now the second stage is to promote wines from more specific regions – ie Victoria, Tasmania, South Australia – still huge territories, but now starting to intoduce the idea of a more specific state that makes wine. The following stage will be taking that level one closer – ie Barossa, Margaret River, Clare Valley etc.

]]> By: Christian Miller http://www.drvino.com/2008/09/25/is-yellow-tail-a-gateway-wine/#comment-149003 Christian Miller Sat, 27 Sep 2008 05:28:23 +0000 http://www.drvino.com/?p=2215#comment-149003 In the 1990s, research showed that $3-6 White Zin and Chardonnay in 750ml were the "gateway" wines, that is the wines that people moving into the wine category drank first. On the other hand, only a small proportion of the 2 Buck Chuck volume came from new-to-wine drinkers. The current "millenial" generation seems to be coming to wine through a more diverse group of portals, ranging from Shiraz to Pinot Grigio to Riesling. But most of the volume increase in other generations has come from existing wine drinkers increasing their wine consumption, rather than new drinkers switching from beer or mixed drinks. It's a complicated situation now, but I suspect Yellowtail (like 2 buck chuck) is as much a trade-down wine as a gateway wine. In the 1990s, research showed that $3-6 White Zin and Chardonnay in 750ml were the “gateway” wines, that is the wines that people moving into the wine category drank first. On the other hand, only a small proportion of the 2 Buck Chuck volume came from new-to-wine drinkers. The current “millenial” generation seems to be coming to wine through a more diverse group of portals, ranging from Shiraz to Pinot Grigio to Riesling. But most of the volume increase in other generations has come from existing wine drinkers increasing their wine consumption, rather than new drinkers switching from beer or mixed drinks. It’s a complicated situation now, but I suspect Yellowtail (like 2 buck chuck) is as much a trade-down wine as a gateway wine.

]]> By: larry schaffer http://www.drvino.com/2008/09/25/is-yellow-tail-a-gateway-wine/#comment-148709 larry schaffer Fri, 26 Sep 2008 18:09:19 +0000 http://www.drvino.com/?p=2215#comment-148709 It is indeed a gateway wine . . . just as 2 buck chuck was and continues to be one where available. It does not matter whether you personally like or dislike the wine - the truth is that it 'snuck up' out of no where to steal market share from US producers and continues to sell to those just starting to experience wine as well as those that are looking for value wines. Will people shift from these wines to 'more expensive' ones? Interesting question - my guess would be yes . . . and I think Yellowtail agrees. They now offer 'reserve' wines at higher prices to try to capture this move as well . . . Cheers! It is indeed a gateway wine . . . just as 2 buck chuck was and continues to be one where available. It does not matter whether you personally like or dislike the wine – the truth is that it ‘snuck up’ out of no where to steal market share from US producers and continues to sell to those just starting to experience wine as well as those that are looking for value wines.

Will people shift from these wines to ‘more expensive’ ones? Interesting question – my guess would be yes . . . and I think Yellowtail agrees. They now offer ‘reserve’ wines at higher prices to try to capture this move as well . . .

Cheers!

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