Why does so much food writing neglect wine? A lot of restaurant reviewers gladly discuss the decor but don’t discuss the wine program even though wine can easily account for a third or more of the diners’ final bill. Most food blogs don’t look to include a discussion about wine either even when they are writing for home cooks who can escape the exorbitant mark-ups of wine in restaurants. Many wine blogs, by contrast, have shifted the discussion about wine away from simply tasting notes of berries and leather and the concomitant scores to talk about pairing food and wine. Why no wine love from the foodies?
I put the question to Ed Levine who runs the food juggernaut SeriousEats.com. Ed is friends with such wine luminaries as Josh Wesson of Best Cellars and Daniel Johnnes of Daniel Boulud’s restaurants who have poured him many great wines, trying to convert him to wine’s pleasures. To no avail. With good humor, Ed told me “I’ve never had a wine that takes food to the next level. I’ve never had a wine that impresses me like a great hamburger.” He also cited cutting wine as a good way to cut calories.
While Ed just doesn’t like wine, which is fair enough, he suggested that other food writers might be intimidated by it. That may be true since there are a lot of details about wine, from the producer name, to the vintage, to the grapes and where they were grown. But that shouldn’t stop an thumbs up or thumbs down for a certain wine and why it did or didn’t work with a certain dish. A lot of food writers are all too happy to have an opinion about a hamburger and if they don’t like it, then it’s a bad hamburger. By contrast, if they don’t like a wine, I fear they think it reflects badly on them as if they should know more about it. That’s too bad.
At least food writers aren’t alone: wine is woefully underrepresented in food TV shows, and, as we’ve discussed before, it’s not likely to change on the Food Network. How about the Travel Channel? When Tony Bourdain advises his viewers about which wine goes with still-beating snake heart, then we’ll know a page has been turned in the way foodies think about wine.
What makes food writers neglect the cork in favor of the fork: a lack of interest? Price? Intimidation/lack of confidence? Rampant teetotalerism?