In an effort to solve two of wine’s largest problems, the food pairing conundrum and the carbon footprint, Franzia has today announced the ideal solution: wine in an edible box.
The box is made from lightweight materials, which reduce the carbon dioxide emissions during transportation. But the packaging materials are also edible since they are made from a corn-based corrugated cardboard with a soy-based plastic bag on the inside. The wine brand is called Food n Wine Box.
“We wanted to do more than have a low carbon footprint,” said Anthony J. Franzia, Senior Vice President of Product Development, in a press release. “We wanted to have zero need for recycling the box and bag. With the packaging of Food n Wine Box, whoever squeezes off the last glass has the first dibs on digging into the delectable box.”
The boxes of the wine are available in different flavors. Robust Red has a hint of BBQ sauce embedded in its molecules. The Summer Sippin’ White has notes of grapefruit.
Chef Homaro Cantu was a consultant in the product design.
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