Hipster wine bar, Terroir, now open! Wine by the glass starts at $2.75

I briefly dropped by Terroir wine bar in the East Village yesterday during its first hour of being open and I can confirm that it is, indeed, now open! The wine list is compact, focusing only on a handful of terroir-driven wines. Four wines are available at $2.75 for a three-ounce pour and $5 for a six-ounce pour–real inflation busters! Other wine btg goes up to $19 for Bovia Barolo 2003 and all conform to the bigger, heartier seasonal style Paul Grieco outlined to me previously…The staff were outfitted in t-shirts bearing the image of the now-deceased, crochety iconoclast from Barolo, Bartolo Mascarello, in a Che-like image…The wine list is in a three-ring binder, which the designer described to me as being like the school notebook of “a 16 year-old boy whose obsession is not with cars or girls but obscure grape varieties,” including one with Aglianico written on it multiple times… Very tempting small plates available in the 550 sq ft space (a former bike shop) but I had to run–more anon as I’m sure I’ll be back…Here are some pix with more after the jump:






Terroir wine bar: 413 E. 12th St., no phone. See it on my map of NYC wine bars.
See a photostream of the notebooks on Flickr
Terroir wine bar, opening soon, by riesling fanatic Paul Grieco” -Dr. V

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4 Responses to “Hipster wine bar, Terroir, now open! Wine by the glass starts at $2.75”

  1. This place is great! Had a couple bottles here tonight — can’t claim the prices are the fairest in town but the wine is certainly excellent and the staff is even better. I’ll be back very soon. Unfortunately the place never pissed me off like was promised in a previous post :-).

  2. God I miss NY. Thats some cheap wine.

  3. […] take a sneak peak at two of the revolutionaries on the Wine & Spirits website. Paul Grieco of Terroir and Hearth in NYC (see our Q&A with Paul) interviews internet retailer phenom Gary Vaynerchuk […]

  4. […] the pre-opening opening last night, wine impresario Grieco hands a patron a glass of bubbly. (See pix from the original opening for the goatee watch.) Next to him are the beer taps, but eagle-eyed readers will note the tap […]


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