What’s next, pink beer?? (This would not go over well with a woman who often drinks Guinness…)

Here’s my idea: Make good wine, and let people decide whether they like it or not, regardless of gender. What a concept!!!

I have never insulted anyone except in some situations as everyone can do in current life and I am not proud of this. I have always thought that the most important standard in life is the respect to others.

Women have generally a better natural (and I insist on generally and natural) sense of smell and taste than men: this is the result of numerous scientific ressearchs that you can easily find in the web. It is also obvious that,as any sense, it can be improved by practising. If you have a problem with this, please send a complain to the Nature.

Sublimelle is a range of various French wines that have been selected according to certain common characteristics. That’s all. You can like them or not: palate is as unique as fingerprint and in wines there is many thruths.

Yanis posted a similar comment on my blog, to which I replied, in part:

“By creating a wine specifically for women’s tastes you insult the palates of male wine drinkers and wine professionals as well as female wine drinkers who have the ability to choose their own wine. You imply that these women need help picking a wine that will appeal to their superior sense of smell and taste. I’m sure every other winery in the history of the world thinks their wine is suitable for discerning tastes, both male and female.

Rereading your comment, I can’t help but wonder: are men’s palates too unrefined for your wines?”

I was just about to head over here to see if you’d weigh in, Doc, but Yanis beat me to it. Your thoughts on this?

Women and men have generally a different sense of wines as it has been showed by different experiences (last in date an experience made by the famous Gault et Millau in may 2007).

It has been also scientifically proven that women have naturally a better sense of smell and taste than men which result in the fact that women tend to prefer wines with a very large range of aromas, subtle, supple and harmonious.

As there are perfumes dedicated to women or men, it is obvious that there is an interest in wines dedicated to women or men

Sublimelle is a selection of natural French wines carefully choosen and not a range of wines specially made.

The Sublimelle labels are not pink because the artist who designed them who is a woman don’t like the colour pink.

Lacey, at least the “Bitch” label is edgy, which definitely counts for a lot.

How’s that for wine marketing?? And, apparently, it works– I have had quite a few women tell me they love it!

Last I checked, women already buy a substantial majority of the wine in the United States already. I don’t think they need help from pink packaging. At most, some would probably appreciate well-meaning confidence boosters when it comes to higher-priced wine, but quite a few men could use the same help.

http://www.allabreve.org/Box%20Of%20Wine/bow_images/wines/PinkBox.jpg

A woman I know who runs wine tastings hated the whole concept. “What the hell is that, a box of tampons?”

Things like this and the single-serving Sofia cans are insulting to women who love good wine, and are often far more expensive than the crap White Zin and wine coolers consumed by women who want their beverages cold, sweet, and not tasting like wine.

On the other hand, I appreciate some of the marketing concepts towards guys–Jarhead Red, the Fess Parker wine with Davy Crockett on the front, Red Truck, etc. Especially here in the south, sometimes it helps to bring along one of these “manly wines” to a BBQ where some guy is willing to try wine for the first time because there’s a rusty pickup truck on the label. At least there’s real wine inside the bottles, and not some carbonated sugar concoction masquerading as wine.

http://www.gayleschocolates.com/catalog/index.asp?cid=10003&id=257