Carlsberg, the Danish brewer, has announced the release of a $400 beer called “Vintage No. 1.” According to Bloomberg, the beer, which costs 357 times more than the regular Carlsberg lager, “has been developed to challenge luxury wines in the gourmet restaurant market and capitalize on rising individual wealth.”
But don’t they know that bling is only allowed in wine country! (OK, maybe cognac too.) How dare them try to pry our white-gold encrusted jerobaums out of our wine stained fingers! Bling beer, you’re on notice!