Anyway, you’re hardly alone if you haven’t had one in the past decade–sales have lost their fizz, declining 95% in that time. Indeed, now they have become a hilarious insult as in the above t-shirt offered by Boston Red Sox fans.
Wine coolers actually did have some wine in them a long time ago. Not anymore. Congress raised the federal excise tax on wine to $1.07 a gallon, effective January 1, 1991. Doesn’t sound like a lot but the previous rate was $0.17/gallon, so it quintupled. That put the economic kibash on coolers and now they they are made from malt. “Wine” cooler, indeed! I vote for a name change. Malt cooler?
Anyway, some important wine cooler trivia: which state had the honor of consuming the most “wine” coolers in 2005, almost beating the second and third states combined? Hit the comments below and the glory will be yours.