Thanks for your further research into the mysterious world of cabernet “wine products”! Such products should have to think of a new name altogether and leave wine out of it! “grape derived drink”?

From what I could gather, the ‘wine product’ world is a sketchy one. It’s only a couple pages into a google search for chateau diana that you get to those bizarre eastern european spam urls that are made up entirely of random consonants and numbers.

And from what I read, the only people who buy it, apparently, are luckless folks who picked up the bottle on the way to their wine aficionado in-laws for dinner only to be embarassed by the low-alcohol and watery taste.

According to the website for Chateau Diana, however, “At 6% alcohol and with a sweetish finish, these wines have great mass appeal.” But, the appeal doesn’t stop there! “The additional benefits of a lowered alcohol wine are the versatility in product placement.”

Thank you for brining this to my attention – I write a wine adventure column at mcsweeneys.net and on my weblog Stained Teeth (http://www.mystainedteeth.com); and I think the world needs more information about ‘wine product.’ I will let you know how it goes and link back here.

wonder who does buy it? “honey, get some chicken and a little wine product” just doesn’t roll off the tongue.