Comments on: Is Chamarré still trop francais?

By: Chenin Blanc

Chenin Blanc — Sat, 14 Jun 2008 16:08:09 +0000

I agree with Karen. Chamarré is a very good price/quality wine. I believe it is accessible in terms of taste, positioning and pricing.

They really stand for a constant quality. So far I checked out their bi-varietals and I had the occasion to taste their Pinot Noir, Shiraz and Chardonnay.

By the way, a Chamarré is a butterfly, as is their logo.

Just checked their website. They are doing a good job. The butterfly is laready present in 29 countries and they sold more than 3 million bottles in les than 2 years!

Curious to see how they will move in this competitive market! In any case, congratulations to build a brand in such a short time!

By: fruité catalan

fruité catalan — Thu, 19 Jul 2007 12:41:48 +0000

Chamarré was launched 2 years after a french brand from languedoc roussillon called Fruité Catalan in order to surf on their real succes.
have a look to their web site and you will be estinish about the similarity.
not available for the time being within the usa market

By: Karen Landgraf - Mc Greal

Karen Landgraf - Mc Greal — Tue, 10 Jul 2007 19:09:45 +0000

This is a find, I bought my first bottle this week had a sip and another and another and I am in love with this wine and cannot beleive it is French, I have being looking for 4 years for a nice tasting red wine in France with this type of body and taste and such an after taste. oh la la like it love it… will be buying in the case loads.
Karen

By: Dr Vino’s wine blog » Blog Archive » After a seventy year hiatus, reintroducing a “Cuvee hermitagee”

Mon, 09 Jul 2007 16:27:10 +0000

[...] on French innovation: “Is Chamarré still trop francais?” “Yellow jersey, Beaujolais in tin – new products from Boisset“ Permalink | [...]

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Thu, 05 Jul 2007 19:12:04 +0000

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By: jw

jw — Tue, 03 Jul 2007 15:10:14 +0000

what is interesting here is that comparisons are drawn so quickly with wine that you start at yellow tail entry level and in no time at all you are drinking Krug. The world does not work that way otherwise we would all be driving italian sports cars having once started riding bikes! The French might not have a Blossom Hill (JP Chenet, Piat D’Or?)but they would like one and the reality is that at this level to get wines to fly off the shelf at trader joe’s you are talking about price, price and price followed by some appeal which might, if you are very lucky, gain some sort of brand loyalty. Where will it be in 12 months time – my view is that it will be the victim of the 3 R’s of marketing – redesign, relaunch and resign!

By: AZ Salesman

AZ Salesman — Sat, 30 Jun 2007 03:21:56 +0000

Something like this is what most Americans need. It is a widely accepted premise by the casual wine drinker that the best wine in the world comes from France. Most of the casual wine buyers in this country are simply to offput buy the myriad of words they don’t understand on a French wine label. Wines like this serve as a great gateway product to better and more complex wines. I don’t know how many times I’ve been told by a customer that they love Charles Krug but they came to it by starting with Luna di Luna or Yellowtail. A wine like Chamarré will only serve the majority of French wineries by demystifying them a little.

By: Sean Sellers

Sean Sellers — Fri, 29 Jun 2007 12:50:02 +0000

Hi Dr. Vino,

How disappointing, and probably all to common it is that you can across global guys 1 and 2 at Vinexpo. Between them, their exclusivist wine snobbery demonstrates the very worst in the wine world.

As an ex-pat American living in Europe, I quite like it that France doesn’t have a Gallo or a Blossom Hill or Hardy’s. I like the smaller nature of many French operations, even if, as my friend at InterWined.com (sorry about the plug) points out and I have learned from trying to produce a wine documentary series in the UK, many European wines and French wines in particular remain shrouded in a mystery of appellation, cru, and wine region.

So while I am happy to see smaller producers work together and forgo traditional labelling for a New World-style list of wine grapes, (I think it will help their sales) I’m also a little worried that the winemakers have sold their individuality to the Mephistopheles of ubiquity for a chance at greater exposure – the bottle even looks a bit New World with its sleek black body and inoffensive butterfly. This is wine designed to look cute and approachable in contrast to most French wines, which seem to present themselves as regal and traditional.

By: Dr. Vino

Dr. Vino — Thu, 28 Jun 2007 08:52:28 +0000

Ha Brooklynguy – I’m not so sure it is the “sh” part that poses problems — otherwise Chicago would have to be pronounced kicago and Champagne, kampagne.

It’s more likely the “ay” at the end — after all, cabernet lost it’s “ay” to become “cab” as the Man’s Choice. It’s hard to imagine ordering this wine as a “cham.”

By: Brooklynguy

Brooklynguy — Wed, 27 Jun 2007 19:37:47 +0000

When I order it I say it with a hard “Ch,” like the word camera. That way I am not embarrassed, nor is my masculinity threatened by saying a feminine sounding word.

By: JB

JB — Wed, 27 Jun 2007 14:50:00 +0000

it will fly off the shelves of trader joe’s, cost plus, et al.