Yellow jersey, Beaujolais in tin – new products from Boisset

yellowjersey
Vinexpo is a time that a lot of wine producers launch new products. Perhaps one of the most experimental producers is the Burgundy-based house, Boisset. They brought the world French Rabbit in TetraPak a year or two ago. Their stand was packed looking at their new releases.

Yellow Jersey is a new wine (not yet available in the U.S.–but maybe one day, find this wine). A screwcap rests atop a plastic bottle with little raised jerseys. Given the recent scandals with professional cycling, one might wonder if the bottle itself has been “juiced.”

mommesin And under the Mommesin brand, they have Beaujolais in a can, ready for chilling. They wrote “Grande Reserve Red” on the can so that people in the store would know what it was that was on the shelf in front of them. There’s also a chardonnay from Macon-Villages.

A little over three years ago they bought the Sonoma brand De Loach out of Chapter 11. They have ripped up all the vines on the 22 acres surrounding the winery and have let the vineyards lie fallow in a conversion to biodynamics. They’ve just been replanted with pinot noir and chardonnay.

Their packaging innovation continues with an pinot noir from the Sonoma Coast vineyard, Sonoma Stage. Only 150 cases of this pinot noir was produced and 10 of them have been bottled in Stelvinlux, a sort of fancy screwcap. While some consumers might not be able to swallow the $85 price tag, at least the pinot noir in the bottle actually tastes like pinot noir, unlike many from California these days.

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5 Responses to “Yellow jersey, Beaujolais in tin – new products from Boisset”


  1. it’s very interesting to follow the search for the holy grail for the wine industry (ie mass market appeal). These canned wines actually appeal to me very much, but the question remains…how does it taste? Were you able to taste some? Cheers!


  2. Hum, plastic and cans? What’s the benefit of plastic over glass? Is it just a shipping/weight thing?

    Re. the cans – that’s somewhat appealing since it wouldn’t allow any light in but I once did a beer tasting with beer from a bottle vs. can and you could DEFINITELY taste the metal in the one from the can. Notes of metal, no thanks!


  3. Hi KyNam and M –

    Unfortunately I did not taste either the Yellow Jersey or the aluminum packaged wines. I’ll try to pass by their stand again and see if they are available.


  4. The Yellow Jacket Pinot is available here in Canada and I kind of edge by it nervously every time I see it in the liquor store. Once I figured out that I could bash it against the display (or other patrons) without shattering the container, it became marginally more interesting for the entertainment factor. Perhaps I’ll just have to bite the bullet and give it a try.

    Part of the reason that it’s so readily available up here could be the heavy involvement that Boisset has in the Canadian wine industry. They’re currently partnering with Vincor Canada (an arm of Constellation) to produce premium Burgundian style wines at Le Clos Jordanne on th e Niagara Peninsula.


  5. Hello Erin:
    Did you get stung by a wasp lately? Just kidding but a yellow “jacket” is the common North American name for a wasp.Ouch,that name wouldn’t spur any sales.
    We expect Yellow Jersey to be available on the west coast of Canada (BC)shortly. I covered that in my June 6 entry on my blog.
    Cheers


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