License to chill
The man who brought the world the $99 hamburger in 2003 (it’s now $120 but still comes with truffles) now wants to play landlord–to your bottles.
Chef-preneur Daniel Boulud will offer diners at his Bar Boulud, slated to open this fall on the Upper West Side, 36-bottle wine storage for $15,000 a year according to the NY Post. Yes, that’s $1,250 per month for three cubic feet!
Lest you think this fridge with your plaque on it would be stocked, it’s not. Eater runs the numbers and declares it “doable” at five bottles a month. The catch: their back of the napkin calculations make sense only for bottles bought at $150 retail that the restaurant might have marked up to $400.
In case you want in on the action, you’ll have to wait. The Post reports that there’s already a waiting list.
tags: wine | wine storage | NYC
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On March 12th, 2007 at 11:17 am ,De Vino wrote:
Dr Vino I keep on wondering about people…
On March 14th, 2007 at 2:56 pm ,Art Rose wrote:
just another sign that the apocalypse is upon us.
On August 31st, 2007 at 6:41 am ,Dr Vino’s wine blog » Blog Archive » Locker wars - new NYC wine bars wrote:
[...] that might just be the exchange between chef-preneurs Alain Ducasse and Daniel Boulud. As mentioned on this site in March, the wine-y Bar Boulud will be charging $1,250 a month for a three cubic foot locker in [...]