Where are the Americans in Argentina? What’s happening on Unfiltered?
Have you ever wondered why there are so few Americans in Argentina’s wine country while the French and Chileans seem to know their way around Mendoza? When I was there, I did. So I explored the issue in an article that appeared in the January issue of Wine Business Monthly, now available online.
Have you ever thought about how wineries use the internet to market wine? Or why sports fans are asking for “mas vino” instead of a nice cold one? Or whether Costco will make the three-tier system crumble? Then fire up your iTunes and listen to the most recent installment of “Unfiltered,” a podcast hosted by Tim Elliot of Winecast. I joined four others to taste wine and chew the fat. Oh no wait, since we were in four different time zones and connected via Skype, there was no imbibing (at least collectively), just talking.
