In case you missed Tony Boudain’s hilarious rant against the Food Network, it has been making its way around “the internets.” New York magazine got into the action, rushing to the defense of the Food Network saying that Michael Ruhlman, who published the Bourdain rant on his blog, specializes in cheap shots. Ruhlman fired back calling NY Mag “wankers” and told them to buy his book. Good stuff. I can’t wait for the TV version to come out (though probably not on Food Network).
Now we get this sent to the Dr. Vino world headquarters from a trusted source with insider knowledge (emphasis added):
Interestingly, [the Bourdain critique] is not a big deal at the Network at all. They are a media company first and they try to appeal to the masses as much as possible. It’s part of the business model if you will and a byproduct of being available in over 90 million homes. As a side note, the fact that they’re in 90 million homes is why it is very unlikely to ever have a show on wine or even organic foods on the air. They don’t want to alienate any of the non-drinking viewers or preach to anyone about the wonders of organic foods, especially if they can’t afford the extra cost or find them easily. As an extension of that, the Network doesn’t necessarily want to alienate the “non-chef/home cook” too much either and that’s why they need people like Rachael Ray and Paula Deen. But… they also need the balance provided by a Mario Batali and Bobby Flay.
Wine alienates viewers?! Organics are offputting?! Call or write your cable or satellite channel, demand a wine network!