Would more labels like this help Bordeaux wines sell in the US? I think so. A lot of the talk about reviving Bordeaux wine beyond the top 200 wines (there are over 10,000 vignerons in the region) focuses on the need for consolidation and big brands to rival American and Australian brands. While that may be true, clever packaging such as this may help save smaller producers. This 4,000 case wine comes from the Laurencin family winery in the Premieres Cotes de Bordeaux.
This is an example of the varietal labeling phenomenon of appellation wines from Bordeaux.