Yellowtail is hopping
Frank Prial has a long piece in today’s NYT Business section about the stunning success of the Yellow Tail brand. I’ve been fascinated by the success of the winery and the brand too and posted about yellow tail’s sales growth here. I also wrote a piece in Wine Business Monthly a couple months back on brands that American wine importers own or co-own. Yellow Tail has been the most stunning success in this area since the American rights are owned 50-50 by W.J. Deutsch of White Plains NY and the Casella family in Australia.
Here’s a crazy comparison from my data and today’s story —
Yellow Tail total production 2006 (forecast, NYT): 11.5 – 12 million cases
French wine imported to America 2005 (French Trade Office): 10.9 million cases
tags: wine | wine industry | yellow tail
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On April 24th, 2006 at 8:30 pm ,jjk wrote:
A nice find. I have been curious for a little while now if Yellow Tail, with its rising popularity, would be increasingly poo-poo’ed by the wine drinking elite and lose its momentum, or whether it would generate just enough respect to grow as vigorously as it has thus far.
I’m anxious to see how it turns out. I, for one, enjoy Yellow Tail a great deal.