Wine aromas: Ginestet perfumes
If you’re a wine lover, chances are you’ve thought about diving in a wine lake. Or maybe just splashing some wine aromas on you.
Well that is Christian Delpeuch is hoping. General director at negociant house Ginestet and head of the Bordeaux Wine Council (CIVB), Delpeuch has just launched a new line of wine perfumes. Her “Botrytis” is for Sauternes-ophiles who love the noble rot. “Le Boisé,” a unisex offering for oak enthusiasts, comes in a wood case (natural cross-marketing potential to American Chardonnay lovers). Now smell this, a perfume blog, reports that le boise has a blast of “very strong, very spicy cedar” that dwindles to oak and sandalwood. The perfumes retail for €53 per 100ml (but have been seen on eBay for $8.25 buy-it-now price).
But will she market her Sauvignon Blanc with pi-pi du chat? Or fresh cut grass?
How about the alluring musty cellar? Wet dog? Herbaceous or vegetative? Spin that aroma wheel, baby! A woman’s neck is certainly a more dignified place for surplus wine to end up than a gas tank.
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On December 1st, 2005 at 4:55 pm ,winequaffer wrote:
I wonder if they will bring a perfume out with the same label as the New Zealand Semillon/Sauvignon Blanc – “Cat’s Pee on a Gooseberry Bush” Could be an interesting concept con’t you think!!