Yellow tail jumps a million
It happened. [yellow tail], the ubiquitous wine brand that advertises on billboards, crossed the million case a month mark last month reports just-drinks.com. Think what you will about the wine in the bottle, but that is incredible growth (not to mention a nice chunk of change). Here’s some historical data on the brand from Wm. Deutsch, the American importer and co-owner of the brand in North America:
2001: 225,000 cases (brand introduced to USA in June 2001)
2002: 1.2 million cases
2003: 4.3 million cases (making [yellow tail] the No. 1 imported wine in the USA).
2004: 6.5 million cases
Don’t forget to catch the podcast of the brand’s Australian wine maker and co-owner John Casella on GrapeRadio. And now that [yellow tail] pinot grigio is available near you, the YT riesling is set to land on our shores in spring 06. I wonder if it is spaetlese?
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On November 16th, 2005 at 6:27 pm ,Anonymous wrote:
is it wine? or is it soda pop with alchohol. The coca cola-zation of the wine world. I have tasted many wines in the same price category that I think are far superior-they just don;t have the marketing. Alas, more for me to find and drink…