The Sanka of beer
A Bavarian brewer has developed a beer for the 1.5 billion Muslim market–alcohol free of course. But there’s a further distinctiveness to it: the drink comes in jar and not in a bottle since it is mere dry granules you are buying.
The Financial Times reports today that Gerhard Kamil, the maker of GranMalt, “has developed alcohol-free granules that make instant beer. (And it tastes better than it sounds.)”
He touts the fact that its easily transportable, has a long shelf-life, and means that brewers don’t have to set up expensive breweries in the Middle East. He thinks it will be the next German export miracle.
I can see their marketing slogan now: “Alcohol-free beer crystals: the Sanka of beers.”
Jul
27
2005
0
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