New Reality Project Tracks “a Year in the Life of†Three Wine Industry Participants
June 29, 2005
New York, NY – What does it take to be a wine producer? Or an importer? Or a retailer? Discover the inside scoop through a “year in the life of” three accomplished wine industry professionals. The new initiative, The Real Wine World, launches today on DrVino.com.
Taking a page from the reality TV playbook, the project will track three industry participants for a year. Susana Balbo makes wines in Mendoza, Argentina. Gregory Smolik of Chicago imports artisan Italian wines. And Patricia Savoie, owner of Big Nose, Full Body, who sells wines from all over the world at its neighborhood location in Brooklyn, NY.
Over the course of the year, the project will track the participants as they make or sell wine. They will offer insight into the industry, whether on technical winemaking questions or what works for selling wine. Further, the two non-producers will serve as an example of how to start-up professionally in the wine industry without owning or working at a winery.
The project is conceived and written by Tyler Colman (Ph.D., Northwestern). Colman is working on a book about the politics of wine in France and America. As a freelance wine writer with articles in consumer and trade publications, he writes about the business and politics of wine. He currently teaches classes on wine and politics at both University of Chicago and New York University.
