http://www.drvino.com/2003/04/11/argentina-falling-peso-rising-quality/ wine talk that goes down easy Sun, 08 Nov 2009 04:33:43 -0700 http://wordpress.org/?v=abc hourly 1 http://www.drvino.com/2003/04/11/argentina-falling-peso-rising-quality/#comment-6594 Dr Vino’s wine blog » Blog Archive » Susana Balbo, making wine in Mendoza Sat, 07 Apr 2007 20:42:38 +0000 http://70.103.16.189/~drvinoco/wordpress/2003/04/535/#comment-6594 [...] Export markets have been essential for Susana since the concept stage of the winery. Her first winery, a short-lived venture in the early nineties, targeted the large domestic market in Argentina. Since then, exporting has become not only easier but essential. For example, when the Argentine peso collapsed in 2002 losing 75 percent of its value against the dollar, wineries with strong exports profiles actually saw their sales rise in peso terms (see my backgrounder). [...] [...] Export markets have been essential for Susana since the concept stage of the winery. Her first winery, a short-lived venture in the early nineties, targeted the large domestic market in Argentina. Since then, exporting has become not only easier but essential. For example, when the Argentine peso collapsed in 2002 losing 75 percent of its value against the dollar, wineries with strong exports profiles actually saw their sales rise in peso terms (see my backgrounder). [...]

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